SEO or Search Engine Optimization. Unless your website is already in the top results in the major Search Engine Results Pages (SERPs), then the chances are that you would like your website and your business to be doing a much higher turnover, regardless of where your website stands at the moment.
The first ten results on page 1 of searches on Google receive 89% of all searched traffic on the internet today.
It is absolutely critical to appear on the first page of Google, for both international and local South African searches, in order for your website to perform well.
You have 7 seconds to impress users with your website. That’s all the time you have to convey the importance and authority of your company, through the design of your website.
Elegant, high quality, high impact designs are the qualities needed to gain the trust of your users. If your site appears “low budget” or semi professional, it will hurt the chances of gaining the internet traffic needed from visitors from South Africa or abroad.
Why we are using Search Engine Optimisation
There are two major factures for having a website.
One being the look and feel of the actual website that people will see when viewing your website and the second thing is that people will find your website on the internet.
Your website must look professional so that people can see a true portrait of who you are and what services you provide.
We look at both the look and feel and ensure that your website contains all the necessary keywords, metadata information and website description to feature on Google.
Search Engine Optimisation (SEO) is the exact opposite of Google AdWords in the sense that you don’t have to pay for advertising costs to be found on Google.
Search Engine Optimisation (SEO) requires the skills of an SEO expert who will optimise your website by creating inbound and outbound links, add necessary information in the backend of your site and navigate his way through your site map; making SEO seem extra simple when it’s, in fact, a skill on its own.
Why we are using Pay Per Click / Google Adwords
Would you like your business to be featured on the first page on Google?
As a business online, your main goal is to be seen by your target audience, however, without Google AdWords, it’s near impossible. As a marketing tool which works together with Search Engine Optimisation (SEO), Google AdWords is an advertising service created by Google for business owners to be found on the internet.
By using carefully selected keywords, we’re able to create Google ads on your behalf to rank your business on Google; making it easier for potential clients to find you online. Not only is this crucial if you’re serious about your business, it’ll give you an added advantage over your competition. You have full control over how much you’re willing to spend monthly and we do the rest.